To achieve our mission we will adhere to a strict set of values. The following six key values will inform the way we conduct our business relationships with members, non-members, staff and other stakeholders.

Members/Product Value
We will act in our members’ best interests by listening and responding to their needs and opinions and ensure that we offer them competitive, value-for-money products.

Professional Service
We will provide an excellent, friendly and quality service ensuring that the diverse needs of members are met.

People
We will promote a caring, challenging and productive team environment in which people are encouraged to contribute to the entity’s objectives through recognition.

Mutuality
We will promote the benefits of mutuality to reinforce loyalty – from our members and from our communities which we serve.

Fairness
We will deal with our members, stakeholders and people we deal with fairly, honestly and with the highest integrity, reflecting our belief that openness and trust are fundamental to fostering long-term, rewarding relationships.

Financial Strength
We will continue to run our business prudently to ensure we maintain a financially strong and stable business.